![]() ![]() populace use smart phones as alarm clocks, including 59% of 18-34 year olds). With nationally or locally targeted radio bundles that include in-stream audio messages and optional Display Everywhere Banners that run on-web and on-touch via iPhone and Android, Pandora’s Audio Everywhere impacts customers from the moment they awaken (30% of U.S. “Almost 70% of our users are listening through their mobile phones.” “Being mobile and getting people while they’re on the go is a local advertiser’s holy grail,” says John Hilton, Pandora’s executive director of strategic partnerships. 4 Nearly half of all smartphone owners have downloaded Pandora: 1 quite significant, as mobile use continues to grow across all age demographics and throughout all areas of life. Pandora’s popularity is reflected in mobile app downloads, where Pandora downloads lead Weather Channel downloads 2 to 1. Of the top 20 online radio sources, Pandora captures 75% of all listening sessions. 1ġ3-35 year-olds (including the difficult-to-reach Gen Y) spend as much time listening to online/streaming radio as traditional AM/FM. ![]() Online radio reaches 86 million Americans aged 12 per week an average of nearly 12 hours each. Delivering all of the above and more with pin-point accuracy, including web and mobile couponing and other customizable features - which is why we, as an agency, have begun recommending Pandora ad placement to our clients in addition to broadcast radio placement. Now imagine having the ability to target each and every one of your radio listeners by age, gender, geographic location and specific songs they like, add response tracking and socialsharing, then top it all off with a visual display that can run digital ads along with your radio spots, no matter what type of digital device they’re listening on - web, mobile, web-enabled TV, even car audio systems (targeted by automobile make and model).Įnter Pandora Online Digital Radio and their cross-platform ad programs. It offers high reach, good targetability, and extraordinarily low costs compared to TV. There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. ![]() Real-Time targeting capabilities push Pandora to the top of the charts. ![]()
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